This cardboard photograph with his campaign slogan at the bottom, "The People not the Bosses Should Rule," was handed out to voters during the campaign.
One of the new campaigning techniques used by Fitzgerald was the motorcade. The Boston Globe describes the night before the primary when Fitzgerald and his retinue zoomed about the city in the rain in a parade of six automobiles. They stopped in each of the city's 25 wards for the energetic Fitzgerald to say a few words, often to huge crowds.
Fitzgerald won the primary against the candidate of the ward bosses, Ned Donovan. Ned was a close friend of ward boss Martin Lomasney, and when Donovan lost the primary, Lomasney refused to support Fitzgerald in the general election.
On the night before the election, Lomasney called his followers to a meeting where he announced: "I'm not going to lay down and be with the gang that has done such a job on us. Now I am going the put the lights out for two minutes. I haven't had time to check up to see who is here and who is not. If anybody here doesn't want to go through with me, just slide out in the dark and there'll be no hard feelings." Lomasney put out the lights, and two minutes later not a soul had moved. On election day, Lomasney's ward supported Frothingham--the first time it had voted Republican in recent memory.
NOTE: For more information on Martin Lomasney, click here to read my earlier post.
Illustration Credits and References
The campaign photo is part of the collection at the JFK Library in Boston.
The story of Lomasney's election eve speech is recounted in Doris Kearns Goodwin's The Fitzgeralds and the Kennedys (New York: Simon & Schuster, 1987).